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The grunt work is eating your team’s week.

We build the AI / Apps / Websites that lighten the load.

The collecting, the checking, the comparing, the compiling - we build AI into the uniqueness of your business so that work runs itself, and your people get back to the creative work, the strategy and the planning. That’s how a business runs faster. Here’s how we help:

  • 01

    The Audit. We find where AI fits in your business.

  • 02

    The Build. We build the bits that take the chores away - apps, websites, dynamic content, data collection and classification - so your people get back to the creative work, the strategy and the planning.

  • 03

    Efficient tooling, measured. We empower your team to be agent operators, makers, managers, prepare your digital team for AI and reporting on efficiency, help you navigate the next steps.

Most clients start with the audit. If you already know where it hurts, skip straight to the build.

Founded by Richard Baxter AI Consultant
Richard Baxter · founded Builtvisible , exited in 2025 · twenty years in web content, development and technical SEO to enterprise ERP and Shopify Plus integration engineer
What people hire us to do

What we’ve been up to

The Daily Visual homepage: The numbers behind the news, with the featured skills story and its live ranked table

Content that keeps itself current

Publishing pages that carry numbers - prices, benchmarks, "updated for 2026" posts - and dreading the refresh backlog? We built a statistics site where every figure recomputes from its source, and a Claude routine reads the prose against the data each morning. The patterns transfer to any site.

18 pages · kept honest by one 07:30 routine

How it works →
Flat illustration: industrial warehouse shelving with boxes and castors beside a descending stepped price ladder

The parts Shopify Plus B2B doesn't do

Running trade pricing through an ERP and wondering whether Shopify Plus can hold it - the negotiated specials, the volume breaks, the carton rules? We moved around seventy price lists across natively, and built the one piece the platform can't do, so every customer sees the price their rep agreed.

One custom app · nothing extra to host

Read the case study →
contentmarketingideas.co - type a topic or paste a URL, choose a model, get eight content ideas

Eight content ideas, from the model you choose

Type a topic or paste your URL, then pick which model does the thinking - Llama, Qwen, DeepSeek and a few more, most of them free - and get eight commissioning-editor pitches: safe bets, bold swings and contrarian takes, each scored for freshness.

Free · eight models to ideate with

Read the comparison →
The YubHub jobs homepage: thousands of live jobs from hundreds of employers, with search, facets and enriched listings

The world's first AI-ready job board and data platform

Jobs pulled from 19 ATS platforms, AI-enriched on the edge, and served four ways from one store - web page, XML, JSON and live agent tools.

19 ATS platforms scraped into one clean schema

The case study →
The live trade store homepage: full category navigation, trade-account application, search and logged-in B2B ordering

Shopify Plus - Industrial B2B commerce, wired to SAP B1

Five legacy brand sites folded into one Shopify Plus trade store, priced live from SAP - and organic search up 35% year on year.

+35% organic search year on year (organic new users +71%)

The case study →
The pricing grid: competitor listings matched per product, with market-position view and match confidence

Retail competitor price monitoring

Five competitors' prices across a 1,250-product portfolio, checked overnight instead of by hand.

~41,800 competitor listings tracked across five retailers

The case study →
Assure's reviewer console: one finding with its cited FCA rules and the officer's four-state decision

Compliance monitoring software for FCA-regulated networks

Three hours of manual checking per broker site, down to minutes - with the evidence attached to every decision.

42 FCA controls per audit

The case study →
The SEO audit dashboard: executive summary, critical issues and ranked fixes

Technical SEO audits, inside Claude

Search Console and a full crawl of your site, merged into one ranked audit you can talk to.

93 checks, ranked by recoverable clicks

The case study →
The Master - Shopify n8n workflow: Daily trigger through merchant configuration, fetch, validation, PostgreSQL save and status reporting

Retail price and product data collection, with n8n

Product catalogues from 20+ suppliers, re-scraped, enriched and served to publishers daily.

4,364 runs in the last seven days, none failed

The case study →
A local model running two real delegated tasks: structured extraction and SEO copy

Private AI on our own hardware

The volume work moved onto our own GPUs - and sensitive data never leaves the building.

96 GB local VRAM, two models serving at once

The case study →
The content production system: research, draft against a measured voice fingerprint, 24-check validation, human edit, publish - with a learning loop feeding every correction back

Content automation with a system behind it

Research, drafting and fact-checking at production scale, ready for your editor before publish.

340+ article working folders, each an audit trail

The case study →
Worked with
IcelandAirCheapflightsVeryTowergateFairmont HotelsPimaxMoza RacingFanatecColson GroupSim Racing CockpitDriver61

Read our blog.

Dynamically updating infographics and content (so you don't have to)
Article 6 min read

Dynamically updating infographics and content (so you don't have to)

I built a statistics site where every number updates itself. The harder half turned out to be the prose - so a Claude routine now reads the site against its data every morning. Here's how the whole thing works, and the patterns you can take for your own site.

The parts Shopify Plus B2B doesn't do (and how we built them)
Article 13 min read

The parts Shopify Plus B2B doesn't do (and how we built them)

Shopify Plus does more B2B than most people think - right up until a customer sits on two catalogues and their negotiated volume pricing disappears. I put an industrial hardware distributor's ERP pricing live on it, with one first-party app and nothing extra to host. Here's what native covers, and what I had to build.

The dual-4090 runbook: my working vLLM settings for twelve local models
Article 14 min read

The dual-4090 runbook: my working vLLM settings for twelve local models

Every one of the twelve models on this rig serves through the same OpenAI-compatible endpoint, and every one wanted something different before it would run. Here are my working settings for each - and, more useful than the flags, what the deal was with each model and how I got it serving.

The 26%: what the companies actually making money from AI do differently
Article 11 min read

The 26%: what the companies actually making money from AI do differently

Google Cloud surveyed 2,403 executives and found a 26% cohort whose AI returns are accelerating year on year - and BCG independently landed on the same number. Meanwhile MIT says 95% of pilots die. Both are true, and the difference between the two groups is where they aim the technology, not how much they spend on it.

Which AI model pitches the best content ideas?
Article 9 min read

Which AI model pitches the best content ideas?

Content Marketing Ideas lets you choose which AI does the thinking. I ran the same brief through all eight models: how the pitches differ, which are worth the wait, and why the free ones are slow.

The VRAM traps: why a 16GB model wouldn't load on a 48GB card
Article 14 min read

The VRAM traps: why a 16GB model wouldn't load on a 48GB card

A 16GB model would not load on my 48GB card, and the reason was a shortfall of one kilobyte in a memory no spec sheet mentions. These are the fit traps a VRAM figure will never warn you about.

The Dual-4090 96GB vLLM Benchmark & Runbook
Article 10 min read

The Dual-4090 96GB vLLM Benchmark & Runbook

Can a £6,200 modified Ada rig match enterprise MoE throughput? The living measurement record for a dual RTX 4090 48GB vLLM rig - every number measured here.

The broken rules of local LLM inference
Article 14 min read

The broken rules of local LLM inference

I used to lock the clocks on my mining GPUs. The same instinct just helped kill five rules of local LLM inference on a £6,200, 96GB rig.

Browse all articles → Updated weekly · written by Richard

Forty-five minutes. No pitch deck.

Know you need to look at AI in your company but you are not sure what is possible? Jump on a call and we will demonstrate some agentic processes, bring you up to speed with the state of the art, and then discuss your needs.