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Ready for AI Ready? You've arrived in the right place

AI isn't coming for your job. It's coming to make your job easier, and the exciting bit is that means you, and your team, can concentrate on the creative work, the strategy and the planning. Here's how we help:

  • 01

    The Audit. We find where AI fits in your business.

  • 02

    The Build. We embed in your team and build the bits that take the chores off them, so your people get back to the creative work, the strategy and the planning.

  • 03

    Efficient tooling, measured. We empower your team to be agent operators, makers, managers, prepare your digital team for AI and reporting on efficiency, help you navigate the next steps.

Most engagements start with one and grow into another. Plenty of teams just want one. Either is fine.

Founded by
Richard Baxter · founded Builtvisible , exited in 2025 · twenty years in technical SEO and content infrastructure
About Richard →
Worked with
IcelandAirCheapflightsVeryTowergateFairmont HotelsPimaxMoza RacingFanatecColson GroupSim Racing CockpitDriver61
Notes from the work

Read our blog.

How to Plan and Begin Your First AI-Assisted Coding Session
Article 5 min read

How to Plan and Begin Your First AI-Assisted Coding Session

You don't need to know how to code to build something with AI - but the calm ten minutes you spend planning before you start is what keeps your first session from spiralling. Here's the whole thing, gently: what the tools are in 2026, how to plan, and exactly what your first session looks like.

How to Write a PRD an AI Can Build From (with a template)
Article 5 min read

How to Write a PRD an AI Can Build From (with a template)

A PRD is the difference between an AI coding tool that guesses and one that builds the thing you meant. Here's what a PRD is, a copyable seven-part template, a worked example, and the two lines that do most of the work - written for the era where the thing reading your spec is an agent, not just your engineering team.

How I work with Claude Code: PRD to deploy
Article 5 min read

How I work with Claude Code: PRD to deploy

I write the PRD, we agree an execution plan, pick the environment, get the keys out of the way, prototype, then test. Six steps, same order every time. Here's the real workflow with the files from two things I've shipped, and which model I hand each job to.

The best local coding setup isn't one model: how I route across Claude, Kimi and my own rig
Article 5 min read

The best local coding setup isn't one model: how I route across Claude, Kimi and my own rig

The question I get asked is which local model is best for coding. Wrong question. The setup that works routes three tiers - Claude reasons, Kimi builds, and a Qwen coder on my own rig does the volume for nothing. Here's the whole thing, wired up.

How to set up vLLM: Docker, compose, and the flags that earn their keep
Article 5 min read

How to set up vLLM: Docker, compose, and the flags that earn their keep

vLLM from nothing to a working OpenAI-compatible server: WSL2 or Linux, Docker, the compose file we actually run, a preset per model, and the flags that measurably changed things on a dual-4090 bench.

Moving houtini-lm to vLLM: What I learned
Article 5 min read

Moving houtini-lm to vLLM: What I learned

I decommissioned Hopper (my local LLM bootstrapped server) and moved my local models to a two-card 4090 rig with vLLM on Docker. It's so much faster - but houtini-lm spat its dummy. Two bugs, one hiding behind the other, and how v3.2.1 fixes it.

From Chat to Deploy: How to Fully Understand Claude, AI Assistants and Claude Code
Article 5 min read

From Chat to Deploy: How to Fully Understand Claude, AI Assistants and Claude Code

I started in the chat box like everyone else. Three years later the boring parts of my work run themselves, from PRD to deploy. This is the ladder, stage by stage, with a starter task for each rung.

How to Do a Technical SEO Audit with Claude
Article 5 min read

How to Do a Technical SEO Audit with Claude

A full technical SEO audit run by conversation in Claude Desktop: Search Console history and a first-party crawl merged into one prioritised, fix-writing report. The setup, the twelve prompts, the priority model, and the honest limits - walked through on a real site.

Browse all articles → Updated weekly · written by Richard
Fancy a chat?

Forty-five minutes. No pitch deck.

Know you need to look at AI in your company but you are not sure what is possible? Jump on a call and we will demonstrate some agentic processes, bring you up to speed with the state of the art, and then discuss your needs.