Twenty years in search. Now building the agentic web.
Houtini is the agentic-AI consultancy of Richard Baxter, who founded Builtvisible in 2009 and sold it to Brave Bison in 2025. We take what we learned across two decades of search architecture and content strategy and apply it to the next infrastructure shift: agents that consume your data, mention your brand and perform actions on websites, while taking care of the humans that visit them.
I help businesses figure out what to do with AI, and then build the bits that work. I am an AI R&D person with a portfolio of work built to explore and finesse my front-line consulting. I study and plan, build and deploy, execute and train.
Having logged my 10,000 hours, I implement and test my work on my portfolio of tools and software, and most of what I write here is what I learned doing it.
I founded Builtvisible in 2009, grew it into a globally recognised technical-SEO and content agency, and sold it to Brave Bison in 2025. Since then I have been building AI infrastructure full-time.
Houtini is where I write about how I do all that, and where you can find me if you would like to work together.
I started in financial services at a company owned by Prudential, moved into e-commerce, then recruitment, then travel, falling in love with search along the way. Builtvisible came out of that. Sixteen years of technical SEO and content strategy, a team I am still proud of, and the kind of clients that taught me how big companies make decisions (which, as it turns out, is mostly slowly and with a lot of meetings).
For the past few years my work has shifted toward research. I spend most of my time figuring out how AI fits into the way businesses already work, and then building the bits that survive the figuring-out. The Builtvisible years gave me the strategy and content side. The last few years have given me the engineering side. The combination is what I bring to clients now.
I run two paying SaaS products entirely on the architecture I would build for clients: yubhub.co, an AI-agent-ready jobs board with 13,700+ live listings and free XML feeds, and Content Marketing Ideas, an AI-native content research tool. Both are built and shipped on the same stack I recommend.
I have published sixteen open-source MCP servers on npm under @houtini, covering everything from local LLM orchestration to SEO crawling to Google Knowledge Graph integration. Other developers install them in production. Fuller list on the work page.
I also run a multi-GPU Threadripper workstation with six NVIDIA cards specifically for local-LLM work, because some data should not leave the building. If you have ever wanted to run something like Qwen Coder Next on your own hardware, I wrote a guide to setting up LM Studio that explains how.
Houtini is where I log the work. Experiments and how-tos, in my typical style. There are no black-box secrets, because I think AI is for anybody, doing anything, who is willing to learn. The guides come out of problems I have hit on real engagements, written up so the next person does not have to figure it out from scratch.
If you are any sort of web worker (SEO, content marketer, in-house digital lead, or someone who has been handed AI as part of your remit and is not quite sure where to start), you are in the right place.
If you would like help with the same kind of work in your own business, the consulting page explains how I work and what an engagement looks like.
Forty-five minutes. No pitch deck.
Tell me what you are trying to figure out and I would be delighted to think about solutions that work for you. You can also find me on LinkedIn.