MCP

WebMCP explained: what the agent-ready web means for marketers

WebMCP lets a web page hand an AI agent a set of tools to call, from product search to checkout, and Shopify has already switched it on for its storefronts. Here's what it means for marketers, and how a brand implements and tests it.

seo · AI agents

How to Connect Claude to Shopify with MCP (Dev MCP and Storefront Catalog)

Shopify's storefront catalogue tools have moved to /api/ucp/mcp, and they won't run a search without an agent profile. In today's post I connect Claude Code to the Shopify Dev MCP and to a live store's policies and catalogue, read-only, with the commands I ran and the errors I hit.

claude-code · mcp

Implementing WebMCP on a Recruitment Website

Thinking about what, exactly, the future of a website "looks" like in the agentic era is a challenging proposition. It might be that in most cases, our future viewers/readers/customers can do everything, from their chatbot of preference…

Yet Another Memory MCP? That's Not the Memory You're Looking For

I was considering building my own memory system for Claude Code after some early, failed affairs with memory MCPs. In therapy we're encouraged to think about how we think. A discussion about metacognition in a completely unrelated world…

Cut your Claude Code bill with houtini-lm, and get a second opinion

We built houtini-lm so Claude Code can stay the orchestrator while other models do the work: a cheaper frontier model, a local model on your own GPU, or a specialist with a skill Claude doesn't have. In today's post we're taking a closer look at what my average Claude Code day costs, what the same work costs elsewhere, and what a second model on the job adds besides the saving.

claude-code · openrouter

What is an MCP server? The Model Context Protocol explained

An MCP server gives an AI assistant like Claude tools and data from outside itself, through one open standard. In today's guide we're taking a closer look at how it works, using the MCP servers we build and use every day at Houtini as the examples, and at what changed in the July 2026 spec.

Working with AI: Using the Gmail MCP in Claude

I've got a client over in Australia who are *just* warming up after a lengthy Christmas break. It's an SAP B1 integration with Shopify and Onetimpim - many moving parts! My client emailed this morning asking for a catch-up meeting and…

Query Fan-Out MCP for AI Search Optimisation

I built fanout-mcp because AI search doesn't work with keywords - it expands every question into dozens of semantic variants and cites whoever covers them. In today's post I explain Google's query fan-out research, how I adapted it into an MCP server you can run inside Claude, and what it found when I pointed it at my own writing.

How to Use Firecrawl in Claude Desktop

I've spent the past few months building YubHub (launch coming soon), a job aggregator that feeds our Motorsport jobs site, fluidjobs.com. The scraper needs to pull job listings from career sites across Formula 1, automotive engineering…

Desktop Commander MCP: Give Claude Full Control of Your Computer (2026)

Desktop Commander is the MCP that gives Claude full read-write access to your computer - files, terminal, code. The setup guide that's missing from the docs, plus the gotchas that catch people on day one.

How to connect Google Search Console to Claude with an MCP server

SEO Audit Console is a free MCP server that pulls your Search Console history into a database on your own machine, joins it to a crawl of your site, and lets Claude query both. In today's guide we're taking a closer look at how to set it up in Claude Desktop or Claude Code, run the first sync and crawl, and ask your first SEO questions.

claude-code · mcp

How to Set Up the DataForSEO MCP with Claude Desktop (2026)

In today's guide we're connecting the official DataForSEO MCP (v3) to Claude Desktop: there's a zero-install hosted option, a local setup if you'd rather hold the keys, and a new docs-plus-gateway model worth understanding before you start.

Chrome DevTools MCP: What It Does, and When to Use Something Else

Google's Chrome DevTools MCP gave coding agents a real Chrome to debug in. These days I use Claude's own browser for debugging and design, so here's what the MCP does now, how to install it, and where each of the alternatives fits.