Influencer Marketing Manager

We're looking for an Influencer Marketing Manager to lead our influencer and creator strategy, reporting directly to the Head of Consumer and Brand Marketing. You'll build our creator playbook from scratch, define how we show up in the creator ecosystem, and turn Replit's narrative into content that gets people excited to build.

As an Influencer Marketing Manager, you'll own the influencer strategy end to end, defining Replit's influencer and creator program, tiers, categories, target audiences, platform prioritization, and campaign objectives. You'll also build the full influencer playbook, sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models.

You'll recruit and manage a creator roster, identifying, vetting, and cultivating ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms. You'll also collaborate with creators to develop content, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time.

Additionally, you'll work across marketing, comms, product, sales, and legal to move fast while ensuring accuracy, timing, and risk control. You'll also identify rising voices, build relationships before you need them, and position Replit as the platform creators in the AI space want to be associated with.

If you have 6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results, we'd love to hear from you.