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Marketing Finance Owner

San Francisco, CA Finance & accounting Senior Posted 3d ago

Apply at source. Cursor handles the application directly; Houtini doesn't take a fee from candidates or companies. We curate which companies appear; the listings come from yubhub.

Role description

What the team is looking for.

Cursor is growing rapidly, with ambitious goals to accelerate growth even further. In order to do so, we need to build a highly performant customer acquisition machine and Marketing function.

We are looking for someone to own Marketing Finance end-to-end on our GTM Finance team. You will be the primary finance partner to Marketing leadership – owning the top-of-funnel and pipeline models, building the ROI and efficiency frameworks that guide where we deploy investment, and working cross-functionally with Data and Revenue Operations to design the infrastructure that makes it all possible.

Responsibilities:

  • Partner with Marketing leadership to manage headcount and program spend, and serve as their primary finance thought partner on decision-making and tradeoffs
  • Own and improve our top-of-funnel lead and pipeline model for both planning and forecasting
  • Build and deliver regular reporting on Marketing performance that produces real insights – not just dashboards – and drives action across the business
  • Work with Data and Revenue Operations to design data models that accurately measure what matters and provide better visibility into our Enterprise funnel
  • Establish the Marketing ROI and efficiency frameworks that determine and support resource allocation across channels, programs, and segments
  • Build the function: hire, develop, and eventually lead a team as the scope of Marketing Finance grows

Requirements:

  • You've owned part or all of a GTM Finance function end-to-end – ideally with a focus on Marketing Finance – at a high-growth company, partnering directly with senior GTM leaders
  • You've built top-of-funnel and pipeline models that the business actually used to plan and forecast, and you can balance accuracy, simplicity, and usability for all audiences
  • You have a strong perspective on attribution, ROI, and efficiency frameworks, and you've used them to drive real resource allocation decisions – including in cases where attribution is messy or unit economics are unconventional
  • You've worked closely with Data and RevOps teams to influence metrics definitions, data models, and reporting structures, and you know how to ship that work cross-functionally
  • You're high-slope and high-agency – you can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation
  • You produce outputs that drive action rather than "report on the weather," and you can point to specific examples of insights that changed how a business operated
  • You're excited to build a team over time and have a thoughtful view on the kind of culture you want to create
Skills mentioned
  • Marketing Finance
  • GTM Finance
  • top-of-funnel lead and pipeline modeling
  • ROI and efficiency frameworks
  • data modeling
  • reporting and analytics