Marketing Finance Owner
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What the team is looking for.
Cursor is growing rapidly, with ambitious goals to accelerate growth even further. In order to do so, we need to build a highly performant customer acquisition machine and Marketing function.
We are looking for someone to own Marketing Finance end-to-end on our GTM Finance team. You will be the primary finance partner to Marketing leadership – owning the top-of-funnel and pipeline models, building the ROI and efficiency frameworks that guide where we deploy investment, and working cross-functionally with Data and Revenue Operations to design the infrastructure that makes it all possible.
Responsibilities:
- Partner with Marketing leadership to manage headcount and program spend, and serve as their primary finance thought partner on decision-making and tradeoffs
- Own and improve our top-of-funnel lead and pipeline model for both planning and forecasting
- Build and deliver regular reporting on Marketing performance that produces real insights – not just dashboards – and drives action across the business
- Work with Data and Revenue Operations to design data models that accurately measure what matters and provide better visibility into our Enterprise funnel
- Establish the Marketing ROI and efficiency frameworks that determine and support resource allocation across channels, programs, and segments
- Build the function: hire, develop, and eventually lead a team as the scope of Marketing Finance grows
Requirements:
- You've owned part or all of a GTM Finance function end-to-end – ideally with a focus on Marketing Finance – at a high-growth company, partnering directly with senior GTM leaders
- You've built top-of-funnel and pipeline models that the business actually used to plan and forecast, and you can balance accuracy, simplicity, and usability for all audiences
- You have a strong perspective on attribution, ROI, and efficiency frameworks, and you've used them to drive real resource allocation decisions – including in cases where attribution is messy or unit economics are unconventional
- You've worked closely with Data and RevOps teams to influence metrics definitions, data models, and reporting structures, and you know how to ship that work cross-functionally
- You're high-slope and high-agency – you can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation
- You produce outputs that drive action rather than "report on the weather," and you can point to specific examples of insights that changed how a business operated
- You're excited to build a team over time and have a thoughtful view on the kind of culture you want to create
- Marketing Finance
- GTM Finance
- top-of-funnel lead and pipeline modeling
- ROI and efficiency frameworks
- data modeling
- reporting and analytics
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