Customer Marketing Manager

As a Customer Marketing Manager at Cursor, you will develop strategic CXO advocacy programs, turning successful customers into storytellers and translating the customer base into a growth engine.

You’ll work closely with Sales, Field Engineering, Product, and Marketing to integrate the customer into launches, brand moments, events, and GTM pushes. Success is measured by high-quality advocacy, executive relationships, and customer-influenced pipeline and revenue.

Responsibilities:

• Own Cursor’s customer marketing motion: define high-leverage customer segments and tailor programs to build advocacy.
• Build and scale customer proof: develop case studies, testimonials, and thought leadership.
• Create advocacy programs: design and run customer champion programs and reference programs.
• Partner with Product and Product Marketing on launches: ensure customer voices are included.
• Work with the Global Field Marketing team: support customer events and community moments.
• Partner with GTM to influence revenue: identify and build champions in key accounts.
• Measure impact and optimize programs: define success metrics and evaluate effectiveness.
• Operate with strong prioritization under constraint: focus on high-leverage work.

Requirements:

• Experience building customer marketing programs end-to-end.
• Strong judgment about credible customer proof.
• Strong storytelling skills for complex technical value.
• Energized by high ownership, ambiguity, and moving fast.
• Thrive in cross-functional environments.

Experience that helps:

• Marketing to developer audiences.
• Track record building customer advocacy and lifecycle programs.
• Comfort with imperfect attribution and experimentation.