Marketing Program Manager

As a Marketing Program Manager at Cursor, you will own programs that help enterprise prospects and customers learn from Cursor, engage with the team, and deepen adoption.

You’ll run virtual workshops end-to-end, from identifying topics and audiences to planning the calendar, coordinating speakers, hosting live sessions, and ensuring follow-up turns engagement into pipeline.

Responsibilities:

• Own the virtual workshop program end-to-end, defining strategy, building the calendar, developing themes and topics, coordinating speakers, managing production, hosting sessions, and running post-event follow-up
• Develop compelling program ideas, identifying high-leverage topics for enterprise buyers, admins, and practitioners by partnering with Sales, Product Marketing, Customer Success, Field, and Product
• Run live operations flawlessly, managing registration flows, speaker prep, rehearsal, platform logistics, audience moderation, demos, timing, troubleshooting, and post-event assets
• Drive lead management and follow-up, ensuring attendee and engagement data are captured cleanly, segmented appropriately, routed quickly, and translated into thoughtful follow-up with the right teams
• Measure what works and improve it, defining success metrics across attendance, engagement, conversion, influenced pipeline, community participation, and program ROI; then use data to refine the motion
• Build the operating system behind the programs, creating repeatable processes, templates, calendars, workflows, and reporting that let the function scale without losing quality
• Operate with strong judgment under constraint, prioritizing high-leverage programs, keeping many moving parts on track, and maintaining a high bar for execution

Requirements:

• Experience running demand generation programs that required strong coordination across content, audience strategy, operations, and sales follow-up
• Experience owning webinars, workshops, events, community programs, or similar engagement motions from concept through execution and measurement
• End-to-end ownership experience, with ability to turn a rough idea into a well-run, repeatable program
• Strong judgment on topics and formats that resonate with enterprise audiences and drive meaningful engagement
• Highly organized and operationally sharp, with ability to keep calendars, stakeholders, systems, and follow-up moving without dropping details
• Clear and comfortable communication in live environments, whether hosting a webinar, briefing speakers, or working through last-minute issues
• Somewhat technical, with ability to translate product value into clear, compelling programming for enterprise audiences
• Thrives in fast-moving, ambiguous environments where the playbook is still being built