Strategic Account Marketing Manager, APAC

About Mistral AI

Mistral AI is a cutting-edge AI company at the forefront of the generative AI revolution. Backed by top-tier investors, we build next-generation AI models and products that empower enterprises worldwide. Our mission is to make advanced AI accessible, and we’re scaling fast.

About The Role

Mistral AI is looking for a Strategic Account Marketing Manager to support and execute targeted, account-centric marketing programs across priority enterprise, government, and strategic accounts across APAC. You will work closely with Sales, Partnerships, Comms, Product Marketing, and Solution Architect teams to deliver highly personalized Account-Based Marketing (ABM) campaigns. Your goal is to drive deep account engagement, support pipeline creation, and accelerate deal progression for our most significant regional opportunities.

Key Responsibilities

ABM Strategy & Program Design

• Architect and design tailored 1:1 (bespoke), 1:few, and 1:many ABM frameworks specifically for highly regulated industries, including Public Sector, Defense, and Financial Services (FSI).
• Partner with Sales to map buying groups, technical influencers, and C-suite personas, designing personalized engagement paths for each.
• Build multi-channel account plans (digital, social, and offline) that align with regional GTM goals and long-term revenue targets.
• Collaborate with Product and Content teams to design high-value, account-specific messaging that addresses the unique pain points of strategic APAC prospects.
• Design and execute joint ABM activities where relevant with key partners to expand account reach.

Sales & Stakeholder Support

• Partner with Sales teams to support account engagement and campaign follow-up.
• Prepare account-specific assets, messaging, and reports to support deal progression.
• Maintain constant feedback loops with Sales and Partnerships to refine account plans and optimize campaign performance.

Campaign Activation & Field Support

• Execute high-velocity campaign activations designed to accelerate market entry, drive top-of-funnel demand, and establish a dominant brand presence in the region.
• Provide comprehensive field support to drive lead generation, brand awareness, and measurable market penetration across the APAC region.
• Lead on-the-ground execution for regional field events, ensuring premium brand representation, seamless logistics, and high-quality lead capture.

Measurement & Reporting

• Track ABM impact using metrics such as account penetration, pipeline velocity, and marketing-influenced revenue.
• Measure field success through executive meeting conversion rates and deal acceleration rather than just attendance volume.
• Manage CRM and marketing systems to ensure accurate attribution and high-quality account data.

Who you are

• You have 5+ years of B2B marketing experience, with exposure to ABM or demand marketing.
• Experience supporting enterprise or strategic accounts in B2B environments.
• Strong execution skills with attention to detail and follow-through.
• Comfortable working cross-functionally with Sales and marketing stakeholders.
• Analytical mindset with the ability to track and report campaign performance.
• Strong written and verbal communication skills.
• Curious about AI, enterprise technology, or SaaS, and eager to learn.
• Able to operate in a fast-paced, high-growth environment.
• Experience in AI, cloud, SaaS, or deep tech is a plus.
• Marketing experience within the APAC region - Willingness to travel as required