Demand Generation Lead

As a Demand Generation Lead, you will own, build, and scale Mistral AI's demand generation function. This is a high-impact role where you'll define the strategy and implement a data-driven, multi-channel demand engine that delivers predictable revenue growth.

You'll collaborate closely with Sales, Product Marketing, and Growth teams to drive pipeline and shape how enterprises adopt AI at scale.

Key responsibilities include:

• Developing and implementing demand generation strategies aligned with business objectives and revenue targets
• Planning, executing, and optimizing multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
• Driving top-of-funnel lead generation and implementing nurturing programs to move prospects through the sales funnel
• Building and organizing lead flow through website optimization (CTAs, landing pages, conversion paths)
• Managing campaign budgets and allocating resources effectively to maximize ROI
• Analyzing campaign performance and using data-driven insights to optimize efforts
• Collaborating with Product Marketing to develop compelling content, offers, and messaging
• Coordinating with third-party agencies to execute content, events, and syndication programs
• Ensuring consistent branding and positioning across all demand generation initiatives
• Owning the demand gen tech stack: MarkOps platforms, ABM tools, and marketing analytics tools

You'll need to have:

• Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC
• Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics
• Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch