Head of APAC Field Marketing
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What the team is looking for.
As the Head of APAC Field Marketing, you will lead a high-performing team of Field Marketing Managers to design, execute, and optimize regional marketing strategies that drive pipeline and revenue.
We are looking for a player-coach who is as comfortable interpreting a dashboard as they are commanding a room during a QBR. If you think business-first, are outcome-obsessed and thrive in high-growth, fast-paced environments, we want to talk.
Responsibilities
Strategic Leadership & Revenue Growth
- Architect the Theater Strategy: Develop comprehensive marketing plans across regions, segments, and industries to both land and expand in the largest enterprise accounts.
- Deliver theatre growth plans: Build differentiated strategies, scalable programs, and world-class events across buying personas and industries, delivering at-scale and account-based tactics.
- Galvanize Sales Partnerships: Act as a trusted strategic advisor to Sales and Inside Sales Leadership through compelling executive presentations, insights-driven recommendations, and business reviews.
- Outcome Optimization: Track lead flow from initial touchpoint to closed-won revenue. Partner with Sales Ops to refine conversion metrics and maximize ROI.
Team Orchestration & Development
- Lead a Remote Fleet: Manage and mentor a geographically dispersed team. You'll be responsible for hiring, onboarding, and fostering a culture of high performance and continuous learning.
- Drive cultural excellence: Foster a culture of innovation, accountability, data-driven decision-making, and collaborative execution across geographically distributed teams.
- Develop future leaders: Own talent strategy including succession planning, career pathing, and leadership development to build bench strength for sustained growth.
- Cross-Functional Advocacy: Serve as the 'voice of the theater' back to Corporate Marketing to ensure regional needs are met and global initiatives are successfully localized.
Analytics, Insights & Business Acumen
- Establish executive-level reporting: Build comprehensive dashboards and KPI frameworks that track pipeline, program ROI, and business impact.
- Drive data-informed strategy: Leverage analytics to identify growth opportunities, optimize resource allocation, measure program effectiveness, and demonstrate marketing's contribution to revenue.
- Continuously optimize: Develop feedback loops and refinement processes that improve investment efficiency and program performance.
- Budget Ownership: Manage the APAC roll-up budget, ensuring every dollar is allocated toward high-impact activities.
Requirements
- Proven people leader: 10+ years of progressive leadership experience with a track record of building, scaling, and inspiring high-performing marketing teams.
- Coaching excellence: Demonstrated ability to develop talent, drive career growth, and create environments where top performers thrive.
- Change management prowess: Ability to lead organizational transformation, drive adoption of new processes, and navigate ambiguity in fast-paced, high-growth environments.
- The Data Storyteller: You don't just report numbers; you provide insights. You are fluent in the metrics that drive the business.
- The Communicator: Exceptional presentation skills. You can build trust with C-suite executives and external partners alike.
Technical & Tactical Toolkit
- Mobility: Ability to travel as needed to support theater events and team meetings.
- marketing strategy
- team management
- data analysis
- budget management
- communication
- project management
- leadership development
- change management
- data visualization
- presentation skills
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