This role is responsible for defining and driving the strategic foundation across all Brand & Creative work at Replit. The Brand & Creative Strategy Lead translates company priorities, product strategy, and market context into clear creative direction across System, Scale, and Story. This role ensures all work is grounded in a coherent narrative, aligned to business goals, and executed with clarity and intent.
Key responsibilities include:
Defining and evolving Replit's brand positioning, narrative, and messaging architecture Translating company and product strategy into clear audience frameworks, value propositions, and communication principles Establishing and maintaining the strategic foundation for how Replit is understood across key audiences and markets Developing and leading creative briefs that articulate objectives, audience, insight, and strategic direction Ensuring consistency of positioning and messaging across System, Scale, Story, and Services Partnering with Strategy, Design, Product, and Marketing to align brand, product, and go-to-market narratives Guiding the development of campaigns, launches, and key initiatives from a strategic perspective Providing direction and feedback on work to ensure it aligns with brand strategy and positioning Partnering with external agencies on strategy, positioning, and campaign direction Identifying opportunities to strengthen differentiation, clarity, and relevance in the market Driving alignment across stakeholders, ensuring all work ladders up to a coherent brand and business narrative
XML job scraping automation by YubHub
