We're hiring a seasoned growth lead to accelerate the B2B sales of ElevenCreative. In this high-impact, high-autonomy role, you'll shape our ElevenCreative B2B marketing strategy and build the GTM motion from 0 to 1.
Your responsibilities will include defining the messaging and posting of the enterprise offering, creating the demand generation strategy and then executing on it: including organizing events, producing thought leadership content, optimizing nurture sequences, crafting sales collateral, identifying top-tier partnership and sponsorship opportunities, and collaborating with the performance marketing team on retargeting and ABM initiatives.
You'll work closely with the sales team and translate product learnings back to the engineering team.
Your north star is enterprise pipeline and revenue growth for ElevenCreative with creative and marketing leaders at scale.
Key responsibilities:
- Own enterprise positioning and messaging for ElevenCreative, translating product capabilities into clear, compelling value for creative, brand, and marketing leaders at large organizations.
- Drive enterprise demand generation through high-impact campaigns, including webinars, virtual and in-person events, thought leadership, customer stories, and account-based initiatives.
- Partner closely with sales to build best-in-class enterprise collateral, pitch decks, one-pagers, case studies, demos, and battlecards, that support complex, multi-stakeholder sales cycles.
- Lead enterprise events and sponsorships, including executive roundtables, industry conferences, and creative leadership forums, from strategy through execution.
- Develop thought leadership and narrative content that positions the company as a trusted partner to enterprise creative and marketing teams navigating AI, scale, and efficiency.
- Collaborate with Performance Marketing and RevOps on retargeting, nurture programs, and ABM strategies to move accounts through the funnel.
- Monitor and optimize performance, producing clear reporting on pipeline impact, ROI, and campaign effectiveness, and iterating based on insights.
- Stay deeply plugged into enterprise creative trends, tooling shifts, and buying behavior to inform strategy and messaging.
Requirements:
- Experience in enterprise marketing, product marketing, or demand generation at a B2B technology company.
- Strong product and creative platform intuition, understanding how creative tools are evaluated, bought, and rolled out inside large organizations.
- Planned and executed enterprise demand gen campaigns (e.g., webinars, white papers, ABM programs, executive events) with measurable pipeline impact.
- Comfortable owning end-to-end enterprise events, from strategy and messaging to execution and follow-up.
- Strong product marketing instincts, with the ability to craft positioning and messaging that resonates with multiple enterprise personas.
- Analytical and outcome-driven, with experience tracking performance and communicating results to senior stakeholders.
- Operate with high ownership, autonomy, and a bias toward action in fast-moving environments.
- Strong communicator and copywriter who can balance clarity, creativity, and credibility.
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