We're looking for a VP of Product Marketing to build and lead the PMM function at Replit. You'll own positioning, messaging, competitive intelligence, launches, and sales enablement across a dual go-to-market motion that includes both product-led growth and enterprise sales.
This is a building role. You'll architect the PMM operating model, hire a high-performing team, and establish the frameworks that connect product innovation to market impact. You'll work shoulder-to-shoulder with Product and Sales to ensure that every launch, every piece of content, and every competitive conversation reflects a clear, differentiated point of view on where software creation is going , and why Replit is leading it.
This is a leadership role reporting directly to the CMO.
Responsibilities
Own Replit's product positioning and messaging.
- Define how the market understands Replit , not just what it does, but why it matters.
- Develop messaging frameworks that work across a complex audience landscape: technical users who care about power and flexibility, non-technical builders who care about accessibility and speed, and enterprise buyers who care about security, scale, and ROI.
- Pressure-test positioning continuously and evolve it as the market moves.
Drive product launches that create market impact.
- Own the launch process end-to-end , from early roadmap integration with Product and Engineering through to the go-to-market execution that drives awareness, adoption, and revenue.
- Every launch should have a clear narrative, a measurable objective, and a plan that drives both organic growth and enterprise pipeline.
Build competitive intelligence into a strategic advantage.
- The AI software creation landscape is crowded and moving fast.
- Build and maintain a structured competitive intelligence program , battlecards, win/loss analysis, market landscape maps , that gives Sales real weapons in the field and gives leadership a clear-eyed view of where Replit wins and where it needs to sharpen its edge.
Enable Sales with content and tools they actually use.
- Create sales enablement materials , pitch decks, one-pagers, objection handling guides, ROI frameworks , that accelerate deal velocity and improve win rates.
- Build tight feedback loops with Sales so enablement stays current and grounded in what buyers actually care about.
Support both PLG and SLG go-to-market motions.
- Partner with Consumer and Growth Marketing to ensure product messaging drives user acquisition, activation, and conversion , fueling Replit's product-led growth engine.
- Work across demand generation and field marketing teams to build content, campaigns, and narratives that generate and accelerate the enterprise pipeline.
- Understand how these motions differ, how they reinforce each other, and how PMM creates leverage across both.
Translate technical depth into plain-speak storytelling.
- Replit's platform is deeply capable.
- Work closely with Engineering and Product to understand what's being built, why it matters, and how to express it in language that a non-technical founder, a CIO, and a platform engineer all find compelling , without dumbing it down for any of them.
Set a high bar for content quality.
- Ensure that everything PMM produces , from a launch blog post to an analyst briefing to a competitive one-pager , reflects Replit's voice: clear, confident, and free of jargon.
- Care about craft, and you'll build a team that does too.
Build the foundation for Partner Marketing.
- As Replit's partner ecosystem grows, you'll own the marketing narratives that support technology partnerships, platform integrations, and co-marketing motions.
- Develop positioning frameworks that articulate joint value propositions and create scalable co-marketing playbooks , laying the groundwork for a function that will scale alongside the business.
Build and lead a high-performing PMM team.
- You'll recruit and develop product marketers who combine strategic thinking, technical curiosity, and executional speed.
- You'll install operating rhythms, define roles clearly, and create a culture where great work ships on time.
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