You'll own the growth engine behind how Firecrawl acquires and activates users , across content, SEO/GEO, product marketing, partnerships, social, and emerging agent-first distribution channels. This is not a narrow channel role. You'll run the operating system behind our signup growth: pacing, channel mix, performance diagnosis, prioritization, and team execution. You'll work closely with Eric, who owns growth strategy and the major bets, while you own turning that strategy into a machine that performs every single week.
You'll be responsible for owning weekly signup pacing and growth across core acquisition channels , you're accountable to the number, not just the strategy. You'll build a defensible signup mix across SEO/GEO, partnerships, brand, and other durable channels that compound over time. You'll run cross-channel planning, prioritization, and execution , including managing channel owners across content, PMM, partnerships, brand, and distribution.
You'll also be responsible for running weekly performance reviews: diagnosing misses, identifying what's working, and shipping corrective action plans fast. You'll partner with product and engineering on activation, onboarding, and growth constraints that live outside marketing's direct control. You'll keep Eric focused on strategy and major bets , not on stitching the whole machine together week to week.
We're looking for a true operator, not a strategist. You've owned a growth number before , not advised on one. You know the difference between a channel that's underperforming and a channel that needs to be killed, and you make that call without waiting for someone else to tell you.
You'll be responsible for managing a team with a mix of channel specialists, creating cadence, driving accountability, and keeping everyone moving in the same direction , without needing perfect information to do it. You'll be fluent in modern distribution, with real operational depth across multiple channels, not just talking points.
You'll be comfortable working directly with founders, with no marketing committee or approval layers. You'll have a direct line to Eric and be expected to push back, make calls, and own the outcome.
Backgrounds that often do well include head of growth or marketing at a developer tools or API-first company, early marketing leader at a PLG SaaS startup, or founder-marketer who built a growth engine from scratch.
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