We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry.
As a Solutions Product Marketer, you will:
- Own vertical GTM as a system, not one-off campaigns
- Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
- Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
- Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
To succeed in this role, you should have:
- 5+ years of product marketing experience, B2B preferred
- Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
- Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
- Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
- Advanced proficiency using AI tools to drive marketing outcomes
- Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work
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