We're looking for a highly strategic and data-driven Head of Social Media to own and optimize our social media follower acquisition and conversion across Replit's mobile app and website properties. As the first Head of Social Media hire focused on our community conversion and activations, you'll work directly with our Head of Marketing and collaborate closely with GTM, Product, Engineering, Support, Product Marketing, and Design teams.
Responsibilities:
- Own social strategy: define voice, content pillars, channels, cadence, and growth loops
- Run narrative campaigns: execute launches and multi-week arcs with clear goals and measurable outputs
- Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
- Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting
- Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal to ensure accuracy, timing, and risk control
- Analytics + iteration: track performance and adjust weekly
- Influencer and ecosystem relationships: identify, engage, and where appropriate, hire influencers and key voices to extend our reach
- Rapid response + issues management: monitor AI narratives; respond quickly to FUD and misinformation; coordinate internally on sensitive topics
Requirements:
- 5+ years of Social Media experience at high growth companies
- Comfortable operating in ambiguity and moving fast with imperfect information
- AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or B2C tech space
- Elite copywriting: concise, witty, incisive
- Strong instincts for timing, tone, and narrative
- Deep understanding of AI tools and agentic content workflows
- Genuinely curious about agentic AI tools and actively using them to scale your own output
- Comfort with X/Twitter, Reddit organic activation, LinkedIn, TikTok and Instagram
Bonus Qualifications:
- Short form video content creation experience
- Significant social media following
- Replit builder
- Existing relationships with AI influencers, journalists, podcasters, or community leaders
- Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
- Based in or able to relocate to San Francisco Bay Area
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