As a GTM Strategy & Operations, Activations Business Partner focused on activations, you'll be instrumental in driving product activation. user growth and consumption across our customers by partnering with leadership to develop, refine, and execute go-to-market strategies. You will serve as a trusted advisor and operational force multiplier, bringing deep B2B SaaS expertise to help teams achieve revenue targets while building scalable frameworks that drive customer success.
Responsibilities:
- Partner with activations and sales leadership to develop GTM strategy, motions, and sector focus and strategy. Refine GTM strategies across key product and segmentation verticals
- Identify customer needs, pain points etc. and share feedback cross functionally to guide solution building across global teams such as product, sales, engineering, finance, legal etc.
- Build and maintain customer value propositions, use cases, and activations playbooks
- Drive territory and account segmentation strategies based on customer characteristics, existing spend and opportunity
- Establish industry benchmarks and best practices to guide activations approach and prioritization
- Work with Finance on target setting, planning and bottom-up modeling
Go-to-Market Strategy & Execution:
- Develop comprehensive industry frameworks that standardize how customers in each vertical derive value from our solutions
- Drive quarterly, semi-annual, and annual planning cycles for sales-aligned GTM segments
- Analyze activations metrics and activation / adoption potential to develop proactive insights and actions
- Partner with Activations leadership to evolve activations and consumption motions and industry best practices based on vertical nuances
- Continuously evaluate market opportunities, competitive positioning, and whitespace within target segments
Cross-Functional Leadership:
- Lead collaboration across Strategy and RevOps, Enablement, Strategic Finance, Product, and Marketing teams to ensure activations alignment
- Work with Product teams to communicate customer-specific feature requirements and market feedback
- Prepare executive-level materials including business performance reviews, strategic planning sessions, and board updates
- Drive alignment across teams to ensure consistent execution of customer-specific go-to-market strategies
- Partner with Marketing on customer-focused campaigns, events, and thought leadership initiatives
Operational Excellence:
- Remove operational bottlenecks specific to complex activations deployments and adoption cycles
- Execute critical processes including strategic account transitions from closed-won to activated, CRM configurations, and segment data management
- Optimize activations technology stack and ensure effective adoption of Salesforce and other sales tools
- Establish activations process methodology, qualification criteria, and activation stage definitions for consistent execution that drive adoption and expansion
- Ensure smooth operations across complex, multi-stakeholder activations motions typical in enterprise B2B software
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