About the Team
We bring OpenAI's brand to life around the world. As a multidisciplinary creative team, we design work that connects meaningfully with local cultures , from flagship global campaigns and international events to deeply localized moments.
About the Role
As the Creative Director for LATAM, you will lead the creative vision and execution of OpenAI's brand across Latin America, with a base in São Paulo, Brazil.
You will define how global ideas are translated, adapted, evolved, and newly invented into culturally resonant work across LATAM, shaping creative direction, elevating craft, and ensuring strong regional relevance while protecting global brand integrity.
This role is part of the International Creative Studio, collaborating closely with the U.S. team while also partnering with local cross-functional teams to ensure strong regional alignment and impact. It empowers regional teams, agencies, and production partners across Latin America to deliver bold, distinctive, and world-class work.
In this role, you will:
- Lead creative direction across LATAM brand campaigns, marketing, digital, content, experiential, events, and partnerships across audiences from Consumer to B2B
- Translate global brand strategy and creative vision into culturally resonant executions across diverse Latin American markets
- Set and maintain a high bar for concept, craft, and storytelling across all creative outputs
- Partner closely with the International and U.S. Creative Studio as well as local Marketing to align on global creative direction, systems, and brand standards
- Guide and mentor designers, art directors, and creative teams across the region, providing clear direction, feedback, and inspiration
- Collaborate with regional marketing teams to develop market-specific ideas that are bold, locally relevant, and globally aligned
- Shape and evolve OpenAI's visual systems and creative frameworks with a LATAM-first lens
- Lead relationships with external agencies, production studios, and creative partners across Latin America to deliver work at scale
- Interpret strategy and briefs, identifying the core creative tension and turning it into breakthrough regional ideas
- Act as a trusted creative partner to cross-functional stakeholders across LATAM, balancing ambition, cultural nuance, and brand responsibility
You might thrive in this role if you:
- Have a strong, distinctive portfolio demonstrating creative leadership, conceptual clarity, and exceptional craft across multiple mediums
- Bring experience leading brand work across Latin America or other culturally diverse international markets
- Have deep cultural fluency across LATAM, with the ability to navigate nuance between markets such as Brazil, Mexico, Colombia, Argentina, and beyond
- Are equally comfortable setting creative vision and getting hands-on when needed
- Have a refined design eye and a strong, well-articulated point of view
- Enjoy collaborating across languages, cultures, and time zones in complex, fast-moving environments
- Are an empathetic leader who elevates teams through clarity, trust, and constructive feedback
- Balance creativity with strategic rigor and strong brand stewardship
- Are excited by the role of creativity in shaping how transformative technology shows up in people's lives across Latin America
- Have strong cross-functional collaboration skills
About OpenAI
OpenAI is an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
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