Role Overview
We’re looking for a Senior Product Marketing Manager to help accelerate the growth of Replit Agent— a core part of our mission to allow anyone to build software, without any coding experience.
This role sits at the crossroads of product, engineering, and go-to-market, ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams.
Responsibilities
- Lead Product Marketing for our Launches: Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.
- Shape Messaging & Positioning: Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.
- Create Sales & Growth Enablement: Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.
- Lead Competitive and Market Insights: Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.
- Co-market with our Partner ecosystem
You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives
- Analyze & Learn: Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.
Requirements
- Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
- Love building from scratch — frameworks, processes, teams, and strategy
- Excellent written communication and storytelling skills, with the ability to simplify complexity
- Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
- Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
- Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
- Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure
- Experience with sales enablement and competitive positioning for technical audiences
- A collaborative, low-ego approach and willingness to dig into the details
Bonus Points
- Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams
- Experience with Partner/Ecosystem Marketing — to start with, we are looking for a generalist who can also help out with Partner Marketing
- Experience at a startup or high-growth environment where speed and adaptability matter
- Understanding of AI and machine learning technologies
- A track record of successful launches for developer-facing products
Example Projects
- Establishing a repeatable launch rhythm for major features and smaller updates
- Building a competitive intelligence framework for the AI coding assistant space
- Developing persona-driven messaging for builders across different segments and company sizes
- Launching and executing co-marketing initiatives with Replit’s partner ecosystem
- Coordinating cross-functional launches with engineering, product and marketing
- Defining metrics and feedback loops between product, marketing, and the our builder community
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
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