Compensation
$374K – $415K • Offers Equity
The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.
Benefits
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
- Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend to fuel your professional growth
- Daily meals in our offices, and meal delivery credits as eligible
- Relocation support for eligible employees
- Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
About the Team
OpenAI's mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI's products and platform.
About the Role
We are hiring a Head of SMB Ads Marketing to define and scale OpenAI's marketing strategy for small and medium-sized business advertisers globally. This leader will own how SMBs discover, evaluate, adopt, and grow with OpenAI's advertising platform.
Responsibilities
- Define the end-to-end SMB advertiser marketing strategy across acquisition, activation, retention, expansion, and advocacy for OpenAI's self-service ads platform.
- Build the SMB advertiser segmentation framework, identifying priority audiences by business size, industry, sophistication, geography, and growth potential.
- Develop positioning and messaging that translates OpenAI's advertising products and self-service tools into clear, compelling business outcomes for SMB owners, operators, and marketers.
- Lead self-serve growth initiatives that drive advertiser sign-ups, onboarding completion, first campaign launch, repeat spend, and long-term platform adoption.
- Create scalable lifecycle marketing programs across email, in-product surfaces, education, webinars, and community channels.
- Partner with Product teams to improve advertiser onboarding flows, campaign creation tools, billing journeys, reporting dashboards, and measurement UX.
- Build demand generation programs across paid, owned, and partner channels (including agencies) to efficiently grow the SMB advertiser base.
- Develop educational content and thought leadership that helps SMBs learn modern AI-powered marketing best practices and become successful advertisers on the platform.
- Establish retention and reactivation strategies that improve cohort health, advertiser ROI, and long-term spend growth.
- Develop an approach to define when and how higher-value SMBs transition from self-service to assisted or managed motions.
- Build scaled assisted SMB management and upsell motions
- Own core funnel metrics including CAC, activation rate, time-to-first-campaign, repeat advertiser rate, retention, and LTV/CAC efficiency.
- Provide customer insight and market feedback to inform roadmap priorities for self-service ad products, tooling, automation, and measurement.
- Hire and lead a high-performing team across disciplines over time.
Requirements
- 12+ years of experience in growth marketing, product marketing, performance marketing, or SMB go-to-market leadership.
- Have built or scaled SMB self-service advertising ecosystems at companies such as Google Ads, Meta, Amazon Ads, Shopify, Intuit, Square, HubSpot, Yelp, TikTok, or similar platforms.
- Deeply understand SMB customer behavior, including acquisition economics, self-serve funnels, onboarding friction, and retention dynamics.
- Have experience marketing self-service SaaS or advertising platforms where ease of use, conversion, and retention are critical.
- Have strong product instincts and can partner closely with PMs and engineers to improve conversion and user experience.
- Are fluent in performance marketing concepts including campaign setup, targeting, bidding, attribution, and ROI measurement.
- Have experience leading lifecycle marketing and CRM programs at scale.
- Are highly analytical and comfortable using experimentation, funnel analysis, and cohort modeling to drive decisions.
- Can simplify complex advertising products into clear narratives for non-expert business owners.
- Thrive in ambiguous, fast-moving environments where you are building new functions from scratch.
- Are an excellent people leader who can attract top talent and raise the quality bar quickly.
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