GTM Enablement – Expansion at ElevenLabs

We're hiring our first GTM Enablement – Expansion to build the foundation of how ElevenLabs enables its global revenue teams to drive adoption, expansion, and retention. This is a 0-to-1 builder role. You will define the strategy, build the infrastructure, and execute hands-on as we scale.

What sets this role apart: we're looking for someone with a technical foundation and deep understanding of the post-sale motion. You've been in the room for complex customer implementations, usage reviews, and cross-sell negotiations. You understand what it takes for a revenue team to drive product adoption and identify and close expansion opportunities , because you've been that person.

This role sits within Sales Enablement and reports to the Sales Enablement Lead, North America. You will work in close partnership with:

• Customer Success leads, North America and International (owning customer expansion)

• Revenue leadership (owning commercial strategy)

• Product and Product Marketing (owning roadmap, messaging, and use case development)

You will support a global team of CSMs and AEs across North America, EMEA, LATAM, and APAC.

While expansion enablement is your primary focus, you'll also support GTM Enablement across SDR and new business motions as needs arise. This is a full-stack enablement role on a lean team , you'll build content, deliver training, design e-learning, and flex across audiences as the business requires.

Own the expansion enablement foundation

• Design and own ElevenLabs' global revenue team enablement strategy across onboarding, skill-building, and ongoing mastery

• Define what "Expansion Ready" and "Retention Ready" mean at ElevenLabs and build the paths to get CSMs and AEs there

• Establish scalable frameworks that support both the CSM and AE expansion motions

Build expansion enablement programs

• Create structured onboarding journeys for CSMs and AEs covering product mastery, customer lifecycle management, health scoring, and renewal execution

• Design and deliver adoption playbooks that help revenue teams drive usage, engagement, and value realization across customer segments

• Build churn prevention frameworks including early warning indicators, save plays, and escalation paths

• Enable revenue teams to conduct effective business reviews, usage analyses, and value documentation

• Develop technical fluency programs so CSMs and AEs can confidently discuss APIs, agent configurations, integrations, and implementation best practices

• Create cross-sell and upsell playbooks covering expansion discovery, multi-product positioning, and deal execution

• Design enablement for identifying expansion signals , usage patterns, new use cases, stakeholder mapping, and whitespace analysis

• Enable revenue teams to articulate the full ElevenLabs platform story (Creative, Agents, and API) to drive multi-product adoption

• Develop competitive positioning for expansion conversations

Drive adoption and reduce churn

• Partner with Revenue Leads to identify adoption gaps and build targeted enablement interventions

• Create customer-facing resources (guides, videos, best practices) that revenue teams can use to drive self-serve adoption

• Build "Time to Value" programs that help customers realize ROI faster

• Develop renewal execution playbooks covering timeline management, stakeholder alignment, and negotiation frameworks

Create enablement content

• Build and maintain enablement materials including playbooks, training decks, videos, workshops, and LMS content

• Collaborate with Product Marketing, Sales, and Product to translate product releases into expansion-ready materials

• Develop role-play scenarios, call libraries, and coaching frameworks for managers

Use ElevenLabs AI and AI-native tools in enablement

• Use ElevenLabs' voice and agent technology to create localized, voice-enabled training content and AI-powered practice environments for revenue teams

• Operate with an AI-native mindset , you default to AI tools to research, draft, synthesize, and build faster, and you can coach others to do the same

• Continuously evaluate and adopt emerging AI tools that improve enablement quality, speed, or scale

• Build AI-powered coaching tools and practice environments for CSMs and AEs

Deliver live and async training

• Facilitate live virtual trainings, workshops, and certifications across regions and time zones

• Design async learning paths that scale globally

• Run regular enablement office hours and deal/account clinics

Measure and improve enablement effectiveness

• Define and track enablement KPIs such as time to first value, net revenue retention, gross retention, expansion pipeline, ramp time, and adoption metrics

• Partner with Customer Success and revenue leadership to connect enablement efforts to business outcomes

• Use data and feedback to continuously iterate on programs

Shape the function

• Document best practices, establish operating rhythms, and influence how expansion enablement is delivered across the organization

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