Posts by Richard Baxter

Better Search Console: Analyse Your Full Search Console Data and Build Dashboards

Feb 12, 2026 Richard Baxter

MCP

Every MCP server that connects to Google Search Console has the same fundamental limitation. The API returns a maximum of 1,000 rows per request. One or two requests in, and...

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Claude in Excel: First Impressions from a Real Data Audit

Feb 9, 2026 Richard Baxter

How To Guides

I'm very bullish on the importance of implementing AI tool use in the workplace, and it looks like Anthropic agrees. Claude for Excel Anthropic have announced their very own plugin...

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The Best MCPs for Claude Desktop (And How I Use Them)

Feb 7, 2026 Richard Baxter

MCP

Aside from using Claude to Code, I use Claude Desktop for various aspects of my working day. From research, data analysis and writing. It's really powerful, reliable when used in...

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How will AI Affect Content Marketing in 2026?

Feb 7, 2026 Richard Baxter

Case Studies

Not all that long ago, I found myself trying to find an answer to a question about the PSU I might need for a PC accessory. I was alarmed to...

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Building a Free, Open Source SEO Crawler for LLM Consumption

Feb 2, 2026 Richard Baxter

MCP

I wanted to build on my experience working with the MCP protocol SDK to see just how far we can extend an AI assistant's capabilities. I decided that I'd quite...

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Generate a Tone of Voice Guide with Voice Analyser MCP

Jan 29, 2026 Richard Baxter

MCP

While AI will never replace human creativity, it can certainly help with productivity. Today I'm sharing my Voice Analyser MCP - an experimental tone of voice guideline generator that runs...

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Case Study: Automating XML Jobs feeds with AI

Jan 27, 2026 Richard Baxter

Case Studies

A big problem for start-up or growth-focused jobs board sites is getting "backfill" data to populate your site. Your revenue model may very well be advertising, selling job ads -...

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AI SEO – A Tool to Help You Improve Your Content for AI Search

Jan 26, 2026 Richard Baxter

MCP

Not that long ago, I was searching for an answer to a question about a USB device and whether it needed a separate PSU. This happened to be a topic...

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How to Make Charts and Data Visualisation with the Data Commons MCP

Jan 14, 2026 Richard Baxter

How To Guides

This morning I found myself tasked with analysing a dataset for a client. While the analysis will be via SEMrush data exports and Python scripts to format the data I...

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Content Marketing Using AI: the Right Way

Jan 11, 2026 Richard Baxter

Case Studies

You can't get away with AI copy if you want your SEO performance to be reliable. My conclusion: AI should be used to enhance human productivity - it can't replace...

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Working with AI: Using Gmail in Claude

Jan 8, 2026 Richard Baxter

How To Guides

I've got a client over in Australia who are *just* warming up after a lengthy Christmas break. It's an SAP B1 integration with Shopify and Onetimpim - many moving parts!...

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RAG Without RAG: How to Make a Content Research Index for Claude

Jan 5, 2026 Richard Baxter

How To Guides

This weekend's project started with a simple need: collect the transcripts from around 20 YouTube videos from my client's Youtube channel, for a research corpus. The goal was to accurately...

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