We're looking for a Social Media Lead to own how Synthesia shows up across LinkedIn, X, Instagram, TikTok, and YouTube. You'll work within brand foundations built by people who've shaped some of the most iconic companies in the world. You'll have a real say in how the voice evolves.
You'll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel. This team can make anything. What they need from you is someone who knows how to make it travel.
You'll be responsible for owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term. You'll shape the social voice and narrative around AI, creativity, and the future of work. You'll build a content calendar that has rhythm without losing soul. You'll engage with our community in a way that's fun, thoughtful and real. You'll track what works, spot trends, and know when the numbers are telling the story and when they're not.
We'd love to hear from you if you think in distribution. You don't just ask 'is this good?' You ask 'who is this for, where will it land, and how do we get it there?' You're genuinely curious about AI and what it means for human creativity and the future of work. You're optimistic about where this is going. You believe AI can make work more human, not less, and you want to help tell that story. You know when something lands and when it doesn't, and you can usually explain why. Instinct first, data second. You write well, with a point of view and a specific voice. You're organised enough to run the machine, but you'd be bored in a role that was only that. You don't need a brief to know what to post. You need room to move.
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