Head of Marketing at Fifth Dimension

We're hiring our first Head of Marketing to own and build 5D's marketing function from the ground up. This person will be a hands-on, high-hustle operator , not a brand strategist who delegates everything. You'll challenge every assumption about how marketing dollars are spent, find smarter ways to reach the right audiences, and build channels that generate real pipeline with creativity and commercial rigour.

Our core markets are the US and APAC, and you'll need to build and scale marketing that works across both , understanding that buyer profiles, competitive landscapes, and adoption curves differ significantly between them. You will be responsible for building scalable, repeatable go-to-market engines across content, events, thought leadership, community, and digital channels , all in service of pipeline generation and brand authority in these markets.

This could be your first Head of role , and we think that's a strength, not a risk. We want someone who's been the senior marketing manager or director who was the real engine behind the results, and is now ready to step up, own the function, and prove they can lead it. You'll have the support of an existing team of contractors and the opportunity to build out your team as you prove what works.

Your mandate is twofold. First, drive revenue growth now , build the marketing engine that fills pipeline with high-ACV prospects and helps close deals faster. Second, build the brand authority that makes 5D the obvious and only choice for real estate firms who are slower to adopt but represent massive long-term value.

This means you'll set the strategic direction , deciding which channels to invest in, which to kill, and how marketing resources are deployed against near-term pipeline versus long-term brand. You'll design the operational systems that make marketing repeatable and measurable. And you'll be hands-on in execution, especially in year one, building the playbooks and proving the models whilst scaling a team underneath you.

The sections below outline the problem spaces you'll own and the channels we've started to build. We expect you to challenge, reshape, or replace what's here with better ideas , what matters is the outcome, not adherence to this list.

Lead Generation & Funnel Conversion

• Own the marketing contribution to pipeline targets, with clear accountability for the volume of qualified opportunities marketing delivers each month across all channels , inbound content, events, outreach, webinars, and digital campaigns.
• Design and run demand generation campaigns , including webinars, gated content, email nurture sequences, and retargeting , that move prospects through the funnel toward qualified conversations, with tracked intent signals throughout the funnel.
• Build and optimise the MQL-to-SQL handoff process in partnership with sales, ensuring leads are properly scored, enriched, and routed so sales teams spend time on the highest-value opportunities.
• Drive up MQL-to-SQL conversion rates through better targeting, lead nurturing, intent spotting and tighter feedback loops with AEs on what's converting and what isn't.

Account-Based Marketing

• Design and execute ABM programmes targeting a defined universe of high-value accounts across the US and APAC , the institutional real estate firms, asset managers, and investment platforms where deal sizes justify a precision approach.
• Partner with sales to build account-specific marketing plays: personalised content, targeted outreach, multi-threaded engagement across stakeholders, and coordinated campaigns timed to deal progression.
• Develop account intelligence and intent-based targeting to prioritise marketing effort where it will have the most commercial impact.
• Measure ABM effectiveness at the account level , tracking engagement, pipeline influence, and deal acceleration rather than just lead volume.

Sales Enablement

• Arm the sales team with the materials they need to win: battle cards, competitive positioning docs, case studies tailored to specific buyer personas etc.
• Build a library of objection-handling content that helps AEs accelerate early adopter deals and navigate the concerns of conservative institutional buyers.
• Work closely with AEs to understand what's working in live deals and what's not, feeding those insights back into content, messaging, and campaign design.

Content & SEO at Scale

• Build and run a scalable content engine that drives organic traffic and keyword authority , using AI-assisted production to achieve volume without sacrificing quality.
• Own keyword research, competitor analysis, and content topic identification to ensure every piece of content serves a strategic purpose.
• Manage the end-to-end content publishing process , from editing and formatting through to scheduling, posting, and reporting.

Events, Conferences & Strategic Partnerships

• Identify, pitch, and secure speaking appearances at conferences aligned with our ICP across US and APAC markets , proactively and at scale, not waiting for inbound invitations.
• Build strategic partnerships with industry bodies, technology platforms, and media outlets that raise 5D's visibility and credibility , co-hosted events, joint research, co-branded content, and shared platforms that position 5D alongside trusted names in real estate and AI.
• Professionalise and scale 5D's broader events presence , self-hosted dinners, workshops, hackathons, and community events that position 5D as the default choice in real estate technology.
• Turn every event into pipeline: prospect attendees against ICP criteria, run pre-event outreach, and coordinate with sales to ensure marketing-driven events deliver high ROI by directly supporting high-ACV deal progression.

Brand, Thought Leadership & Positioning

• Support and amplify the Founders’ LinkedIn presence as a primary thought leadership and pipeline-generation channel, and develop a broader social media strategy that complements their efforts.
• Create and curate content that showcases 5D’s expertise and thought leadership in real estate and AI, and positions the company as a trusted advisor to its customers.
• Develop a content calendar that ensures consistent and timely publication of high-quality content across all channels.
• Collaborate with the sales team to ensure that all sales materials, including sales sheets, case studies, and presentations, are aligned with the company’s brand and messaging.
• Work closely with the product team to ensure that all product-related content, including product descriptions, datasheets, and user guides, is accurate, up-to-date, and aligned with the company’s brand and messaging.

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