We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our field marketing strategy across North America in various customer and partner segments. In this role, you will be the driving force behind regional events and programs that build pipeline and accelerate revenue through in-person and virtual experiences.
As a Field Marketing Manager, you will be responsible for the full program lifecycle , from strategy and sales alignment through execution and pipeline attribution. This includes owning the end-to-end strategy, planning, and execution of field events across North America, building and managing a regional field marketing calendar, identifying and prioritizing markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration, and managing sponsorships, venue relationships, speakers, and third-party event investments end to end.
You will also drive measurable pipeline and revenue impact from every program, develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up, work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts, and track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics.
Additionally, you will serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals, coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets, and bring field insights back to the broader marketing team to inform campaign strategy and messaging.
The ideal candidate will have 7+ years of field marketing or event marketing experience in B2B SaaS, a proven track record of driving pipeline through field programs, a highly self-directed and execution-oriented mindset, strong project management skills, deep experience working cross-functionally with sales, BDR, and demand generation teams, excellent communication skills, and comfort with the event and marketing tech stack.
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