Role Overview
We're looking for a data-driven Sr. Growth Marketing Manager to own and optimize user acquisition and conversion across Replit's mobile app and website properties. You'll be responsible for driving top-of-funnel growth through App Store Optimization (ASO) and website conversion rate optimization (CRO) that turns visitors into engaged creators.
Responsibilities
Own mobile app growth and App Store Optimization (ASO)
- Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play
- Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements
- Analyze performance data to continuously refine messaging, creative, and store listing elements
Drive website conversion rate optimization (CRO)
- Own conversion optimization across Replit.com, including landing pages, product pages, and signup flows
- Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates
- Collaborate with Design and Content teams to develop and test high-performing landing page variations
Build testing infrastructure and experimentation culture
- Partner with Product and Engineering to implement testing frameworks and tools for both mobile and web
- Develop hypotheses based on data analysis, user research, and competitive intelligence
- Document learnings and share insights across the organization to inform broader product and marketing strategy
Analyze, measure, and report on performance
- Build dashboards and reporting frameworks to measure mobile and web conversion performance
- Identify friction points and conversion drop-offs across mobile app install flows and website signup funnels
- Monitor competitive landscape and industry benchmarks to identify opportunities
What You'll Bring
- 10+ years of growth or performance marketing experience with significant focus on mobile app growth and website conversion optimization
- Deep expertise in ASO and website CRO, including A/B testing, metadata optimization, landing page optimization, and improving conversion rates across the funnel
- Hands-on experience with mobile measurement platforms and analytics tools
- Strong analytical skills with proven ability to establish testing cultures – you design experiments, interpret data, and run rigorous programs that deliver measurable results
- Experience partnering with Product and Engineering to implement tracking and optimize user experiences
- Creative problem-solver with bias for experimentation – you iterate constantly and aren't afraid to fail fast
- Experience marketing to non-technical audiences (creators, PMs, designers, business professionals) and optimizing for both B2C and B2B motions
- Background in SaaS products, developer tools, AI-powered testing tools, or high-growth tech companies is a plus
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
Want to Learn More?
- Meet the Replit Agent
- Replit: Make an app for that
- Replit Blog
- Amjad TED Talk
Interviewing + Culture at Replit
- Operating Principles
- Reasons not to work at Replit
Compensation Range
$165K – $215K
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