Summary
The Growth & Discovery Team is the engine responsible for driving massive user and revenue expansion for Gemini across all audiences—consumers, businesses, and developers. Operating across the full user lifecycle, the team executes a comprehensive strategy that spans Acquisition (getting people in), Activation (getting them to their "aha" moment quickly), Retention (making Gemini indispensable through feature discovery and valuable use cases) and Expansion/Monetization (converting engaged users into subscribers).
About the Role
This is a critical role responsible for driving the Generative AI application's subscription business, focusing on a multi-tier freemium model (including Base, Pro, and Premium tiers) and maximizing both Daily Active Users (DAU) and Revenue. The successful candidate will own the product and growth strategy for the application's paid tiers, specifically defining the core value proposition for each tier , implementing contextual upsells , and developing strategies to acquire and retain a loyal, power-user base.
Accountabilities
- Define Tier Value Propositions: Build and clearly articulate the differentiating value propositions for the various subscription tiers (Base, Pro, Premium) to maximize subscription growth
- Drive Acquisition via Partnerships: Establish a partnership strategy and execute high-priority deals with external partners (e.g., telcos, social media platforms, carriers) to unlock major distribution potentials for the paid tiers
- Optimize Resource ROI: Enable the maximization of the Hardware:DAU impact by implementing a flexible limit structure and moving expensive, low-penetration features behind paywalls to free up resources for more viral features
- Lead Contextual Upsells: Drive incremental subscriptions by defining "power users" and running experiments on new contextual upsells to paywalled features, ensuring an upsell audit is conducted
- Manage Key Promotional Offers: Oversee the strategy to maximize a critical demographic's conversion to the Advanced tier, including the execution of different in-product banners and the status verification process
- Implement Retention Initiatives: Improve premium feature education and adoption through tailored onboarding experiences for paid users, and define a "likely to churn" signal for personalized win-back offers and notifications
- Expand Global Reach: Support the global expansion of the subscription model, including finalizing expansion into new market waves and addressing product discovery issues in those markets
- Leverage User Data for Targeting: Partner with Engineering and Legal/Policy teams to explore and execute on using internal account data to appropriately target users for promotional banners
- Enhance Brand Perception: Collaborate with Marketing to promote exciting Pro/Premium roadmaps and Go-To-Market (GTM) moments, including expanding a key industry influencer program
- Coordinate Cross-Product Strategy: Work with internal platform teams on core initiatives such as a shared limit infrastructure and potential new product offerings like premium media credits
The Candidate we're looking for
Experience:
- 7+ years of Product Management experience delivering highly successful and innovative products with your fingerprints all over them
- Proven change agent with a history of driving impact. Extensive experience setting and delivering on a strategic plan where you were fully accountable for the outcomes
Technical skills:
- Strong analytical skills, including familiarity with systems thinking, analytics, and experiment design, and a solid understanding of software development processes and concepts
Personal attributes:
- Exceptional collaboration and communication skills, with experience managing and influencing stakeholders on a global scale, including executives
- Demonstrated customer obsession and a knack for taking on complex product challenges to find elegant solutions that are delightfully simple for users
Benefits
- Work with a talented team of engineers, designers, and product managers to build innovative products that drive business growth
- Collaborate with cross-functional teams to develop and execute product strategies that meet business objectives
- Participate in a dynamic and fast-paced environment with opportunities to learn and grow
- Enjoy a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off
- Work in a company that values diversity, equity, and inclusion, and is committed to creating a workplace where everyone feels welcome and valued
