FANATEC is seeking an enthusiastic Marketing Manager USA to join our marketing team of sim racing experts. The Marketing Manager USA will lead the execution of go-to-market strategies for Fanatec in the United States, driving impactful campaigns and consistent brand messaging tailored to the US market.
Key Responsibilities:
- Develop and execute go-to-market plans for new product launches and campaigns in the US and Canada
- Tailor messaging, asset delivery, and activation strategies for the US audience
- Align US marketing activities with global brand strategy and guidelines
Cross-Functional Collaboration:
- Act as liaison with US retail and event partners (e.g., Micro Center, Best Buy, motorsport events)
- Coordinate with sales, social media, web, and influencer teams to ensure cohesive execution
- Support US-specific activations and localization efforts
Team & Stakeholder Management:
- Collaborate with the creative, social media, and influencer teams to drive US campaign success
- Foster smooth collaboration and clear communication between US and global marketing Teams
- Mentor and support US-based marketing staff as the team grows
- Interact with the local marketing teams of other BUs within Corsair
Strategic & Operational Support:
- Serve as a strategic partner to the Director of Marketing, contributing to budget planning and resource allocation for the US market
- Supporting eCommerce and UX teams by providing US market insights and localization guidance for merchandising, product pages, and promotional strategies—helping ensure online content and offers resonate with US customers
- Help define and implement scalable marketing processes for the US region
- Provide regular reporting and insights on campaign performance, market trends, and opportunities
Localization & Regional Support:
- Adapt global content and campaigns for US relevance, including geo-specific messaging and activations
- Collaborate with Marketing Manager EMEA/RoW and other regional leads to ensure best practices and market alignment
Qualifications:
- Bachelor’s degree in marketing, communications, business, or demonstrable alternative experience
- 5+ years of end-to-end marketing experience in gaming, motorsport, or consumer tech with proven US market ownership
- Track record of leading US go-to-market plans (launch calendars, promotions, retail activations, creator/influencer programs)
- Must be located in the United States; work authorization in the US required
- Strong verbal and written communication skills in English
Skills and Competencies:
- Passion for motorsport (e.g., NASCAR, IndyCar, Formula 1, WEC, WRC) and/or sim racing titles (e.g., iRacing, Assetto Corsa, Gran Turismo, Forza Motorsport)
- Competence with affiliate/influencer marketing and community-aligned activations that build trust and advocacy
- Exceptional cross-functional collaboration—comfortable coordinating with sales, retail partners, web, social, and operations
- Willingness to travel within the USA to meet partners and customers in person
- Highly organized self-starter who brings well-reasoned ideas, backed by facts and performance data; thrives in fast, iterative environments
Reporting & Collaboration:
- Reports to: Director Marketing—provides weekly performance and insights, owns US calendar and budget planning
- Dotted line to: Marketing Manager EMEA/Global—ensures alignment with global processes, brand guidelines, and knowledge sharing
What We Offer:
- Access to cutting-edge sim racing gear and studio facilities
- Opportunities to attend major US events and collaborate with top-tier partners
- A passionate, collaborative team shaping the future of sim racing
How to Apply:
Please include a cover letter with your resume outlining your US campaign experience and your interest in motorsport/sim racing. Applications without a cover letter will not be considered.
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