We're looking for a Marketing Manager to lead the development, operations, and scaling of Meta's parent engagement marketing programs. In this role, you'll own key outbound channels—including our parent-facing microsite and email programs—while incubating new campaign strategies to reach parents at scale.
Responsibilities
- Drive marketing operations and planning, including maintaining team calendars, workflows, and reporting systems that enable visibility, coordination, and speed across stakeholders
- Partner cross-functionally with Product, Policy, Communications, and Legal to align on messaging, consolidate requirements, and ensure cohesive go-to-market execution
- Own and optimize key parent-facing channels, including microsite operations (content, UX, performance) and email marketing programs (lifecycle, engagement, growth)
- Incubate and test new outbound marketing strategies—rapidly piloting creative concepts, channels, and messaging to identify approaches with high business impact, then scaling what works
- Establish rigorous measurement frameworks to track channel and campaign performance—defining key success metrics, building reporting infrastructure, and using data to inform prioritization and investment decisions
- Manage external agency partners across creative, media, and production—briefing tests, evaluating results, and scaling successful executions
Minimum Qualifications
- 8+ years of experience in growth marketing, campaign management, or marketing operations with a track record of testing and scaling programs
- Demonstrated measurement rigor—experience defining success metrics, building dashboards, running A/B tests, and using data to drive decisions
- Experience building scalable processes, managing complex timelines, and driving planning and coordination across multiple workstreams
- Experience working cross-functionally with non-marketing partners (e.g., Product, Policy, Communications, Legal) to deliver integrated programs
- Demonstrated track record of dealing with ambiguity and managing time-sensitive projects through to completion while balancing evolving priorities
Preferred Qualifications
- Experience owning and optimizing owned channels (microsite, email, CRM) with proven results
- Experience managing external agencies and vendors across creative, media, and/or production
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Job feed automation by YubHub
