Rewrite this job ad in your own words, matching the tone of voice of the original. Reuse the same section headings from the original ad (e.g. if the ad says "Responsibilities", use that heading, not "What you'll do").
Start with an opening paragraph (no heading): what the role is, who the company is, why it matters. If the ad mentions salary, include it here.
Rephrase bullet points in your own words while keeping the factual content. Combine related points where it makes sense.
For benefits/perks: gather them from anywhere in the ad into one section. If the ad mentions nothing about benefits, omit a benefits section entirely.
Do not invent information that is not in the original ad.
Job Description
We're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.
You'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.
Responsibilities
Own and optimize paid acquisition across PLG channels
Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate
Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend
Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion
Drive continuous optimization and a rigorous testing culture
Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them
Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies
Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders
Scale what's working — and build what's missing
Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships
Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience
Develop audience segmentation strategies that target the right users — with channel-appropriate messaging
Build measurement infrastructure and attribution rigor
Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel
Develop incrementality testing frameworks to move beyond last-click and measure true paid lift
Track and report on full-funnel metrics
What You'll Bring
7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable
Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers
Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal
Strong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team
Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company
Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics
Benefits
Competitive Salary & Equity
401(k) Program with a 4% match
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Commuter Benefits
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement
Flexible Time Off (FTO) + Holidays
Quarterly Team Gatherings
In Office Amenities
XML job scraping automation by YubHub
