Role Summary
As Mistral AI's Field Marketing Manager EMEA, you will develop and execute our third-party event strategy across the region.
Your responsibilities will include planning and managing our event participation, from sponsorships and speaking opportunities to booths and side events while also supporting Mistral-led events. Additionally, you will collaborate with key partners to design and run joint field marketing programs and with GTM on 1:1 ABM campaigns.
This role reports to the Field Marketing Lead, EMEA.
Event plan:
Develop and manage the EMEA events calendar, including industry conferences (such as Techarena, VivaTech, London Tech week), Mistral-led events, and partner activities.
Execution:
Lead end-to-end event planning for 3rd party conference sponsorships: logistics, speaking opportunities, booths, side events, and post-event follow-ups.
ABM:
Plan and execute dedicated 1:1 marketing plans for Mistral top customer accounts
Partner Marketing:
Collaborate on joint marketing initiatives with Mistral’s strategic partners (Hyperscalers, technology, GSI)
Collaboration:
Work with GTM, comms/PR, and marketing teams to align on goals and priorities.
Analysis:
Measure and report on event success (engagement, pipeline, brand awareness).
About you
- 4+ years in field marketing (owned events, conference sponsorships, partner marketing, ABM).
- Experience in startups or high-growth tech environments.
- Enterprise B2B tech background, understanding of enterprise selling and B2B tech business models.
- Strategic thinker and problem solver who can to translate business needs into a field marketing plan
- Proven experience managing field marketing programs across the EMEA region and demonstrating a strong understanding of local cultural and business specificities
- Strong hands-on and project management experience and ability to deliver in a fast paced environment
- Ability to travel across EMEA.
- Content creation skills or ability to collaborate with content/design teams
- Fluent in French and English.
- A self-starter who is result-oriented, resourceful, innovative, intellectually curious, and who takes initiative and risks.
- No ego and highly committed to deliver.
- Open learning mindset and fast learner, demonstrated capacity to quickly grasp new complex topics
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