Improve the sales through of all CORSAIR products to users in Taiwan.
Coordinate partners, distributor, and retailers by projects.
Support Key retailers to drive more sell through revenue.
Centralized the CORSAIR elements follow by HQ policy and apply into all the local marketing tools, coherent with NPI global launch, and investment plan.
Online direct focus on shopee, PCHOME, MOMO for A+ content, graphic design and bundle campaigns of revenue growth.
Content proof – manage on all the product content in Chinese both online and offline to centralize the right and correct information and product features through partners, customers, distributors, and e-tailers.
Retail display- To strengthen CORSAIR displays across all retailers' stores. To plan and execute so all Corsair product lines are displayed in a way for demand generation against competitors. To allow better product positioning, signboard access, shelf displays, gaming displays and endcaps across all retailers. To make more dynamic displays according to message with changing displays across all retail.
Channel Inventory control- To make sure the enough stocks of the major retailers, manage POS data by weekly.
Sell through- Work with distributors to develop CORSAIR channel customers and drive sell through by projects/promos.
Plan and strategy- Execute solution selling to enlarge our values to customer
Market information- survey the competitors' information among the channels including marketing activity, price, promos, ..etc. and leverage their strength to complete the alliance and results by projects.
Product training- To educate the customers(sub-disty, secondary, e-tailers) to complete the selling features and product knowledge
Price control – Daily analysis, including all major key skus, pricing is where it should be, and competitive analysis including competitor promotions
Work with Etailers and Retailers on banners, art, video marketing, bundle programs, A+content, etc.
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