We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will be responsible for leading inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, and working cross-functionally with partners throughout the company.
Responsibilities
- Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, communications, and policy
- Develop and execute on go-to-market strategies including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement
- Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
Minimum Qualifications
- 7+ years of full-time experience in Marketing
- Direct experience in Product Marketing, partnering closely with Product teams
- Experience with consumer GTM strategies based on consumer-driven insights
- Experience with consumer-facing product launches and consumer campaigns
- Experience working with product, marketing, policy, and communications teams at all levels of management, both internally and externally
- Experience driving presentations with executives and cross-functional teams
- Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
- Project management experience
- Bachelor's Degree in Business, Marketing, or Creative discipline, or equivalent relevant experience
Preferred Qualifications
- Internet or technology industry experience
- Copywriting experience
- International experience
- MBA
Benefits
- $130,000/year to $188,000/year + bonus + equity + benefits
- Individual compensation is determined by skills, qualifications, experience, and location
- Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable
- In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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